It is necessary to claim and incorporate into the Education the role of Design as professional, cultural and economically productive activity. In lots of our countries, Design is not known as an economic relevant activity, as an integral part of development and implementation of the innovation of products and systems. Its explicit incorporation in national policies of promotion to Innovation and practices of the productive sector can`t do more than redound to an impulse to the competitive capacity of countries on opened markets, to its sustainable growth and to the improvement of life quality of citizens. This implies forming with a strategic approach of innovation pleading for an intelligent, sustainable and inclusive economy creating lots of jobs, productivity and social cohesion. In this context, it is important to analyze in depth how related university, company and productive fabric are.