Manuel Estrada


Design and Territory
Location: Cineteca, Sala Azcona
Date: Monday 23, 12.30 to 13.10


Designer. Founder and President of the Fundación Diseño Madrid (DIMAD) and Executive President of the Iberoamerican Biennal of Design (BID). Specialized in graphic design, he stands out in the field of editorial and corporative design. His studio was the second to receive the AENOR Certificate in Quality Systems (ISO 9001 norm) and in Environment (ISO 14000 norm). His works have been emphasized by institutions like the Cervantes Prize, Alianza Editorial, Fundación Repsol and numerous book covers of El País newspaper. He has been awarded several prizes and distinctions like the Laus, AEPD, Art Directors Club of Europe and recently the Good Design Chicago 2014. He is a member of the Council for Artistic Teaching of Spain,

Vicent Martinez

(1949, Burjassot, València, Spain)

Personal vocabulary in design
Location: Cineteca, Sala Azcona
Date: Monday 23, 13.20 to 14.00


Furniture designer, with numerous awards and international prestige. Author of the Spanish furniture design icon Literature, a double shelf unit on wheels, exhibited in museums and catalogues as a classic in 20th-century design. Professor and regular conference speaker. In 1980, he founded the company Puntmobles, which won the National Design Award in 1997.

Mauro Panzeri


Il cattivo professore/The bad teacher
Location: Cubo, Central de Diseño
Date: Lunes 23, 19.45 to 20.30


Mauro Panzeri, 63-year-old graphic designer. Graduate in Politics Philosophy, he lives and works in Milan. From 1979 to 1986, he worked in the Studio Alchimia, a collective with radical ideas, leader in neo-modern Italian design. En 1987, he started his solo professional activity and opened the GraphCo3 studio. He was mainly in charge of editorial graphics but also of graphic montages for exhibitions and of coordinated images. He wrote La grafica è un’opinione (L’edizioni, Milano 2013). He has been teaching for more than thirty years in the Milan Istituto Europeo di Design (IED) and was a teacher for fifteen years in the Polytechnic University of Milan, in the School of Design. Currently he’s working in freelance and doesn’t have a website or a Facebook Page.

Flaviano Celaschi

(Milán, Italy)
University of Bolonia

Evolution and innovation in the formative processes in design. Presentation of cases of the Future education symposium
Location: Cubo, Central de Diseño
Date: Tuesday 24, 12.15 to 13.00


Evolution and innovation in the formative processes in design. Presentation of cases of the Future education symposium.

Doctor in research in Architecture and Environment Technology, Celaschi coordinates the Degree of Industrial Product Design that he created in the University of Bologna in 2013. Research consultant for public and private entities, companies, foundations and universities, in innovation driven by design, he assessed different institutions to create a process of renovation and productive evolution focused on design and communication.

Celaschi founded and coordinates, in the same centre, the Advanced Design Center, a study and research centre about anticipation and project. In 2008, he founded and coordinated the Process Design Network, international network that organizes the International Forum of Design as Process, currently in its fifth edition. He has been acting Dean of the Design faculty of the Polytechnic University of Milan (2001-2003).

Flaviano Celaschi has been a teacher at the National Academy of Art of Hangzou, University of Wuxi, Design Center of Cengdu (China), University of Malaga (Spain), CETIQT University of Rio de Janeiro, Pontifical Catholic University of Rio de Janeiro, Jesuit UNISINOS University of Porto Alegre, State University of Minas Gerais of Belo Horizonte (Brazil), Pontifical University of Santiago (Chile), National University of Cordoba (Argentina), National University of Bogota (Colombia), Technical University of Monterrey de Guadalajara (Mexico), German University of Cairo (Egypt), UNIPAL University of Mangalore (India), Polytechnic University of Milan, Polytechnic University of Turin, University of Napoli, Free University of Bolzano, University of Bérgamo, University of Urbino, University of Genoa (Italy).

In the 90’s, the professional, didactic and scientific formation of Flaviao Celaschi developed itself around different areas. One of them was the sector of building/edification, since his university education experience was centered on architecture and environment.

For more inormation:

BIO Flaviano Celaschi

Felipe Londoño

(1960, Manizales, Colombia)
University of Caldas, Colombia

Design as Markerspace: laboratories for social transformation
Location: Cubo, Central de Diseño
Date: Tuesday 24, 13.15 to 14.00


Londoño is a well-known teacher and cultural manager who leads the International Image Festival, a meeting about digital and visual culture, now in its 16th year (since 1997), organized by Visual Design Department of Caldas University in Manizales. This year, he participated in the electronic art symposium, recognized internaionally as the leading symposium in this field, ISEA2017. As rector of Caldas University Londoño has given the institution a pro-active profile, placing it in the heart of the wide-ranging activities this city offers, promoting links with other international institutions and positioning it as one the most highly qualified universities in the region for its formative proposal

For more information:

BIO Felipe Londoño


Ulrich Schendzielorz

(1958, Germany)
University HfG Schwaebisch Gmuend, Germany,

Transfer and development in the University.
Location: Cubo, Central de Diseño
Date: Martes 24, 16.30 to 17.15


Communication Designer, lecturer and researcher in open design profiles. Driven by process and results. Currently he is the vice – rector in the HfG Schwaebisch Gmuend, Germany, and has been responsibile for strategic development since October 2015

He is a member of the Research Institute of the University,as well as Head of the International Office department in HfG. He is a judge for DAAD (German Academic Exchange Service) in Media, Arts and Design, as well as an advisor in DAAD for Strategic European Projects and certified in the German acreditation agencies AQAS & AQUIN in Germany, Bahrein and Turkey. Member of the Cumulus Executive Board V & VI

Schendzielorz values computer based teaching in design, strategic design methods, interactive design, editorial design and journalism. He’s had a wide ranging international career in Turkey and the US

HfG university considers design as an innovative subject, with scientific, social and technological elements. Its design exerts responsible long-lasting influence on cultural, economic and technical development. Its tradition has been influenced by methodology from the Bauhaus school, and in particular from the Hochschule für Gestaltung Ulm. The design university Schwäbisch Gmünd has been regularly ranked within the top 100 design institutions internationally and its international exchange program is ranked in the top 5 within Germany.

Ligia Lopes

(1979, Oporto, Portugal)
University of Minho, Portugal

The time factor in participatory and inclusive design projects
Location: Cubo, Central de Diseño
Date: Tuesday 24, 17.30 to 18.15


The time factor in participatory and inclusive design projects

Graduate in industrial design and doctorate in Design from the faculty of Architecture of the University of Lisbon, Ligia Lopes has been visiting professor at Deca – University of Aveiro – and the University Lusíada of Oporto in Design graduate studies. She has worked with the theme “Architecture, Urban Space and Universal Design” as a researcher of the CITAD (Research Center in Territory, Architecture and Design) – Faculty of Architecture of the Technical University of Lisbon. She is cofounder of the association Design Includes You. Currently she is a visiting professor at the University of Minho.

For more information:

BIO Ligia Lopes

Martín Azúa

(1965, Vitoria, Spain)
Studio Martín Azúa

Collaborative models. Craft/Design
Location: Cubo, Central de Diseño
Date: Tuesday 24, 18.15 to 19.00


Martín Azúa is a Basque designer who has worked in Barcelona since 1994. He combines his professional activity as a space and product designer with more speculative work. He belongs to a category of designers that considers experimental methods as a fundamental part of the design process. Among his most famous projects is the “Casa Básica” which, since 2007, has been part of the permanent collection of the New-York MOMA, as well as the medals of the 2003 Barcelona World Championship of swimming.

He’s particularly interested in the integration of natural processes in quotidian life and the use of craft resources to safeguard technological and cultural diversity.
Recently, he presented an edition of products realized in collaboration with small workshops and craft.

For more information:

Álvaro Catalán de Ocón

(1975, Madrid, Spain)
Studio Álvaro Catalán de Ocón

Craft vs design or craft + design

Location: Cubo, Central de Diseño
Date: Tuesday 24, 19.10 to 19.55


Graduate in Administration and Direction of companies from the Complutense University of Madrid, he began his preparation in industrial design in the Istituto Europeo de Design in Milan (1999 – 2000). After graduating with honors from Central Saint Martins College of Art and Design in London (2000 – 2004), he opened his studio in Barcelona in which he designed the lamp LA FLACA, winner of both the Design Report Award and Delta Award. From 2007, he began to exhibit his designs in the Salone Satellite in Milan (where he won the first Design Report Award in the 2010 edition) and in the Rossana Orlandi Gallery in Milan, where he annually presents his new projects.

In 2009, he transferred his studio to Madrid. There, he combined the auto production of his designs with teaching in the Instituto Europeo di Design, his activity as a member of the Directive board of DIMAD along with working for different companies.
In 2011 and 2012, he conceived the project PET Lamp, which, since 2013, reaffirms its success every year in the Rossana Orlandi Gallery. The scale of the project, which up to now has already travelled to Colombia, Chile, Japan, Ethiopia and Australia, is shown by its numerous awards and nominations: it was nominated in the Best Product of the Year by the London Design Museum, the CODESPA award in the Best supportive PYME, the AD award in the Best Studio of Emergent Design, the Delta award of Plata 2014 and was also a finalist in the Best Project of Innovation and/or entrepreneurship category of the R Ecoembes awards, among others.
His works (HOME/OFFICE, PET LAMP, RAYUELA, RIAD, DOUBLE GAME, PRIMA, CORNUCOPIA, CANDIL, LA FLACA) has been exhibited in internationally prestigious galleries like VitraHaus, London Design Museum, Issey Miyake Foundation 21_21 Design Sight (Tokyo), Rossana Orlandi Gallery (Milan) and the Madrilenian gallery Machado-Muñoz, among others. In 2016, he created his own editor brand that distributed some of his most personal projects, ACdO.

Claudia Rojas

Pedagogical University and Tecnology of Colombia

Day about Investigation and Design
Approaches, methods and techniques of social research applied to research in Design
Location: Cubo, Central de Diseño
Date: Wednesday 25, 15.00 to 16.00


Industrial Designer from Jorge Tadeo Lozano University, specialist in workplace health and ergonomics, Magister in Education, Doctorate in Design and Creation at the University of Caldas, Colombia. Founder of the Industrial Design School of the Pedagogical and Technological University of Colombia (UPTC), in which she is a teacher and coordinator of the Master in Design with specialty in development of social projects. In 2002, She initiated with another teacher “Taller 11, grupo de investigación en Diseño” (workshop 11, research group in design), of which she is the coordinator. Her research has a participatory approach in themes related to physical ergonomics and cognitive ergonomics, principally with special populations. Her publications involve all kinds of accessibility, inclusion, emotions and interactions and themes related to the recovery of identity and culture of tradition conserving populations. She did internships in research centers in Argentina, Mexico and Colombia and has been invited to participate, at national and international levels, as an evaluator in research competitions and as a lecturer in design and ergonomics events.

Anabella Rondina

Faculty of Arquitecture Design and Urbanisim, University of Buenos Aires

Day about Investigation and Design_
Reconsider practice: conceptions and strategies of professors in the teaching of industrial design.

Location: Cubo, Central de Diseño
Date: Wednesday 25, 15.00 to 16.00


Reconsider practice: conceptions and strategies of professors in the teaching of industrial design. Rondina Chair. FADU_UBA, Argentina
Graduate in Industrial Design from the University of Buenos Aires, postgraduate in strategic management of design, design and projects management in the same university, and in the University of Milan. She developed her professional activity in the Metropolitan center of design of Buenos Aires from 2002 to March 2016, being since 2011 manager of the institution, a post she reached through public competitions. She is currently director of the undergraduate course in industrial design at the Faculty of Architecture, Design and Urbanism in the University of Buenos Aires and director of the postgraduate in strategic management of design – design and projects management in the same university.

Daniel Wolkowicz

(1952, Buenos Aires, Argentina)
Facultty of Arquitecture Design and Urbanisim, University of Buenos Aires

Design in times of anger
Location: Auditorio, Casa del Lector
Date: Wednesday 25 , 17.30 to 19.30


With a formation in architecture at the UBA (1975), he began to work in graphic design in 1972 under the supervision of Juan Andralis and Jorge Sarudiansky. In addition to being a teacher of Design 1, 2, 3 at the FADU UBA and at the IUNA, he is professor in applied design in the undergraduate course in multimedia at the Maimónides University. He has been twice director of the undergraduate course of graphic design at the FADU UBA (1990 – 1994 and 2006 – 2010) and vice dean in the faculty of architecture, design and urbanism of the University of Buenos Aires. Furthermore, he has been secretary of development and institutional linking at the IUNA (National Institute of Arts).

Visiting teacher at the ORT University of Uruguay.

Visiting teacher of the graduate of graphic design at the faculty of design and urbanism of the Universidad del Litoral (FADU UNL).

Researcher categorized II.

He directs the design collection of the Argonauta Editorial and the Wolkowicz Editores Editorial.

Useful links:

Cátedra UBA

For more information:

BIO Daniel Wolkowicz

Joel Maneses Ibarra

Aalto University Design Factory (ADF)

Design Factory. Models of interdisciplinary work.

Location: Cubo, Central de Diseño
Date: Wednesday 25, 19.30 to 20.30


Graphic designer at the DUOC UC of the Pontifical Catholic University of Chile and visual communicator at the Aalto Design Factory (ADF) in Finland. He’s in charge of the visual identity of the ADF and of the publications of the global network of the Design Factory. Teacher and director of the workshop of impression in the institution and enthusiastic self-taught in 3D printing.

Makeba Lewis

(London, United Kingdom)
Central San Martins, Universiy of Arts in London

Textile and fashion. Learning methods and good practices at the CSM

Location: Cubo, Central de Diseño
Date: Thursday 26 19.00 to 20.00


Textile and fashion. Learning methods and good practices at the CSM

Master in Textile design at the Royal College of Art. Designer, she is a specialist and teacher in tissues and textiles at the Central Saint Martins, University of Arts in London, and she has been responsible for the subject of Tissues at the Falmouth University in Cornwell.
As a specialist and researcher in Textiles, Makeba is interested in the quality of textiles in the luxury sector and in the cultural value of fabrication. Makeba has been an international consultant for textiles manufacturers for the improvement in sustainable practices and commercial production processes.

Makeba received her Masters in Textile Design from the Royal College of Art in 2001 and her A in Central Saint Martins before obtaining a research grant for design from the Ann Sutton Foundation in Sussex.  She had a retrospective collection in the Crafts Study Centre in Farnham and has exhibited work the V&A London